The best time to post on TikTok on Sunday is between 9am and 12pm in your audience's local time. Buffer's 2026 study of 7.1 million posts found Sunday at 9am the single best slot of the whole week, with 1pm and 12pm close behind. Business accounts are the exception: Sprout Social's data shows Sunday as their weakest day.
So Sunday is a strong day for creators and a weak one for most brands. Here's the detail, checked on 10 November 2026.
What the studies say about Sundays
| Study | Best Sunday times | Verdict on Sunday |
|---|---|---|
| Buffer (2026, 7.1 million posts) | 9am, then 1pm and 12pm | Sunday 9am is the best slot of the week |
| Hootsuite (2025, over 1 million posts) | 8am to 12pm | A good morning day |
| Sprout Social (2026, nearly 2 billion engagements) | Avoid for most industries | The lowest-engagement day for brand accounts |
The two studies built on a broad mix of accounts agree: Sunday mornings are good. Sprout's study is built on brand and organisation accounts, whose audiences engage with them during the working week, and it ranks Sunday last.
Best Sunday times by industry
Sprout Social breaks its data down by industry. Most industries should avoid Sunday, with two exceptions:
| Industry | Best Sunday time |
|---|---|
| Travel and hospitality | 10am to 2pm, and 5pm to 6pm |
| Software and tech | 1pm |
| Retail, food and drink, education, healthcare, government | Sundays are among the weakest days |
| Financial services, nonprofits | Sunday is the weakest day |
If you're a travel brand, Sunday is when people daydream about their next trip, and it shows in the data. If you sell to businesses, put your effort into Tuesday to Thursday instead.
Why Sunday mornings work for creators
Two things happen on a Sunday morning. People have time: no commute, no work, a slow start to the day spent scrolling. And fewer accounts post, because most brands and many creators take the day off. A post that goes out at 9am faces less competition for those relaxed viewers, which is one likely reason it scores so well on engagement rate.
By Sunday evening the mood changes as people get ready for the week, and the studies don't rank Sunday evenings highly.
Sunday times in EST, CST and PST
The studies give times in your viewers' local time. For a US-wide audience, aim at Eastern time, but check the West Coast: 9am Eastern is 6am in California.
| Eastern (ET) | Central (CT) | Mountain (MT) | Pacific (PT) |
|---|---|---|---|
| 9am | 8am | 7am | 6am |
| 12pm | 11am | 10am | 9am |
| 1pm | 12pm | 11am | 10am |
12pm Eastern is the best compromise for a national US audience: it's inside the Sunday window for the East, and a reasonable 9am on the West Coast. If most of your followers are on the West Coast, post at 9am Pacific instead.
How to find your own best Sunday time
The studies average hundreds of thousands of accounts. Your followers may be night owls or early risers. In TikTok Studio, go to Analytics, then Followers, and look at Follower activity for Sunday. Check the time zone shown next to the chart, which can be UTC rather than your own.
Then try two or three Sunday slots over a month, with similar videos, and compare views after 24 hours. Keep the winner.
Schedule Sunday posts so you don't have to be online
The whole point of a Sunday-morning slot is that you don't want to be working on Sunday morning. TikTok's own scheduler, in TikTok Studio on a desktop browser, lets you schedule up to 10 days ahead, so you can set Sunday's video on Friday. Here's how to schedule TikTok videos.
A tool like Postbase lets you plan further ahead and keep TikTok on one calendar with YouTube and your other networks. (Until TikTok approves Postbase for public posting, TikToks from Postbase go out as private, and you switch them to public in the app.)
For every day of the week side by side, see the full guide to the best time to post on TikTok, or get times for your time zone with our best time to post tool.
Frequently asked questions
What is the best time to post on TikTok on Sunday?
Between 9am and 12pm in your audience's local time. Buffer's 2026 data puts Sunday 9am as the best slot of the whole week, followed by 1pm and 12pm.
Is Sunday a good day to post on TikTok?
For creators and consumer brands, yes, especially in the morning. For B2B and most brand accounts, Sunday is the weakest day in Sprout Social's data, so post during the week instead.
Is it good to post on TikTok on Sunday night?
The studies don't rank Sunday evenings highly. If your own follower activity in TikTok Studio peaks on Sunday night, trust that over the averages; otherwise post in the morning.
What is the best time to post on TikTok on Sunday in EST?
9am to 12pm Eastern. For an audience across the whole US, 12pm Eastern works best, because it's 9am on the West Coast.
Should businesses post on TikTok on Sundays?
Most shouldn't prioritise it. Travel and hospitality brands are the exception, with good Sunday engagement from 10am to 2pm. Tech brands do best around 1pm if they post at all.
Postbase