Hootsuite costs $99 per user a month for Standard, $199 for Professional and up to $399 for Advanced, all billed yearly; Enterprise is priced on request. Every plan is charged per person, so a team of three on Standard pays $297 a month. There's no free plan, only a 14-day trial, and paying monthly instead of yearly costs more.
Here's what each plan includes, what teams actually pay, and when Hootsuite is worth it. Prices were checked on Hootsuite's plans page on 10 November 2026, in US dollars before tax.
Hootsuite plans at a glance
| Standard | Professional | Advanced | Enterprise | |
|---|---|---|---|---|
| Price per user, billed yearly | $99 a month | $199 a month | Up to $399 a month | Custom |
| Social accounts | 10 | Unlimited | Unlimited | Unlimited |
| Scheduled posts | Unlimited | Unlimited | Unlimited | Unlimited |
| Shared inbox | Yes | Yes, with automation and AI replies | Yes, with assignment and routing | Advanced care inbox |
| Listening (Quick Search) | 7 days of history | 30 days, plus trend forecasting | 30 days, plus trend forecasting | 13 months, alerts |
| Competitor benchmarking | 5 competitors | 20 | 20 | Custom |
| Custom reports | No | Yes | Yes, with advanced exports | Yes, with ROI reporting |
| Post approvals | No | No | Yes | Yes |
| AI (Wisdom) | 100 credits a month | 100 credits a month | 100 credits a month | Custom |
Source: Hootsuite plans. Hootsuite says annual billing has a lower monthly rate than month-to-month billing, but doesn't publish the monthly price. In the UK, the same plans are £89, £169 and £349 per user a month before VAT.
What each Hootsuite plan is for
Standard ($99). One person or a small team managing up to 10 accounts: unlimited scheduling, a content calendar, AI drafting, a shared inbox for comments and DMs, basic listening, competitor benchmarking against five brands, ads management and a link-in-bio page. What's missing: custom reports, report exports and approvals.
Professional ($199). Unlimited accounts, inbox automation and AI-suggested replies, custom reports with exports and scheduling, 30 days of listening history and 90-day trend forecasts. This is the plan most teams with more than 10 accounts end up on.
Advanced (up to $399). Content approvals, message assignment and routing, team productivity reporting, advanced report exports and the ability to pause all scheduled posts at once. For teams where several people post and someone needs to sign off.
Enterprise (custom). Single sign-on, compliance tools, advanced analytics and attribution, 13 months of listening history with alerts, Salesforce integration and employee advocacy.
What Hootsuite really costs a team
Because every person needs a seat, the price climbs with your team, not your accounts:
| Users | Standard | Professional | Advanced |
|---|---|---|---|
| 1 | $99 a month ($1,188 a year) | $199 ($2,388) | $399 ($4,788) |
| 3 | $297 ($3,564) | $597 ($7,164) | $1,197 ($14,364) |
| 5 | $495 ($5,940) | $995 ($11,940) | $1,995 ($23,940) |
| 10 | $990 ($11,880) | $1,990 ($23,880) | $3,990 ($47,880) |
Billed yearly, before tax. Monthly billing costs more.
The 10-account limit is the cost to watch. A brand on six networks plus a second brand on five has 11 accounts, which moves you from Standard to Professional and doubles the per-person price.
Hootsuite's free trial
- 14 days on Standard, Professional and Advanced; Enterprise is by demo only.
- Billing starts automatically when the trial ends, so cancel before then if you're not staying.
- Trial accounts can post 10 to 20 times a day per organisation, depending on the plan.
- Bulk scheduling is switched off during the trial.
There's no free plan. Hootsuite retired it in 2023.
Discounts
- Seasonal offers. In November 2026, Hootsuite was selling Standard at half price ($49.50 a month) for one seat in the first year of an annual plan, with extra seats at the full price. Check the plans page for a current offer before you buy.
- Nonprofits can apply for a discounted rate on some plans.
- Yearly billing is cheaper than monthly.
Is Hootsuite worth it?
Worth it if your team actually uses the suite: a shared inbox for customer messages, listening for brand mentions and trends, ads management and reports for clients or executives. Having all of that in one place for $99 to $199 a person can cost less than buying separate tools.
Not worth it if you mainly schedule posts. Then you're paying $99 a person for an inbox, listening and ad tools you won't open. A dedicated scheduler costs a fraction:
| Tool | What 3 people with 10 accounts pay a month | Notes |
|---|---|---|
| Hootsuite Standard | $297 | Full suite, per user |
| Sprout Social Standard | $597, and only 5 profiles | Stronger reporting. See Hootsuite vs Sprout Social |
| Buffer Team | $100 | $10 per channel, unlimited users. See Buffer pricing |
| Postbase Team | $39 | 15 channels and 5 people, flat |
Prices checked 10 November 2026, billed yearly where that's cheaper.
Postbase is $29 a month for 5 channels, $39 for 15 channels and 5 people, $59 for 50 channels and $99 for agencies. It schedules to X, LinkedIn profiles, Bluesky, Mastodon, TikTok and YouTube, with an AI agent built in and a REST API and MCP server on every plan, so AI assistants such as Claude can schedule posts for you. It doesn't have an inbox or listening, and doesn't post to Instagram, Facebook, Threads, Pinterest or LinkedIn company pages yet; if you need those, Hootsuite does. Our Postbase vs Hootsuite comparison and the roundup of Hootsuite alternatives go further.
Here's the LinkedIn post, with a shorter cut for X. It's set for Wednesday at 12:00.
Frequently asked questions
How much does Hootsuite cost per month?
$99 per user for Standard, $199 for Professional and up to $399 for Advanced, billed yearly. Enterprise is custom. Month-to-month billing costs more per user.
Does Hootsuite have a free plan?
No. Hootsuite ended its free plan in 2023. There's a 14-day free trial of Standard, Professional and Advanced.
Is Hootsuite charged per user?
Yes. Every person who logs in needs a seat, and you can add as many as you need. Three people on Standard cost $297 a month, billed yearly.
How many social accounts does Hootsuite include?
10 on Standard, and unlimited on Professional, Advanced and Enterprise.
Can I pay for Hootsuite monthly?
Yes, on Standard, Professional and Advanced, but the monthly rate is higher than paying yearly.
Does Hootsuite offer a nonprofit discount?
Yes, on some plans. Nonprofits apply through Hootsuite to see if they qualify.
What's cheaper than Hootsuite?
For scheduling only, Buffer is cheapest for a few accounts, and flat-priced schedulers like Postbase ($39 a month for 15 channels and 5 people) cost far less for teams. Sprout Social is the closest full-suite alternative but costs more per seat.
Postbase