LinkedIn hashtags: how many to use, and which ones

Use one to three hashtags on a LinkedIn post, or none at all. LinkedIn removed hashtag following, and its feed now works out what a post is about from the text, so hashtags no longer bring extra reach. They still link to search results for that tag. Pick specific tags people actually search for, and put them at the end.

Here's what changed, how many hashtags to use, how to choose them, and LinkedIn's own list of its biggest hashtags. Checked on 10 November 2026.

What changed with LinkedIn hashtags

LinkedIn has taken hashtags apart piece by piece over the last two years:

Feature	Status in 2026
Following a hashtag	Gone. There's no Follow button, and LinkedIn's old help page on following hashtags has been removed
Hashtag feeds and follower counts	Gone. A hashtag link now opens LinkedIn search results for that tag
"Talks about" hashtags on profiles	Removed in 2024, when LinkedIn retired Creator Mode
Hashtags as a reach signal	LinkedIn says its feed understands posts from the text and author, so hashtags aren't needed for distribution
Clickable hashtags in posts	Still there. Clicking one searches LinkedIn for posts using it

In July 2025, LinkedIn's Rishi Jobanputra told Social Media Today that the feed algorithm has evolved since hashtags were introduced and is "doing a better job at what content is about". The same report said LinkedIn was phasing out hashtag feeds because few people used them.

So hashtags are now a label and a search link, not a way into anyone's feed. Your first line, your topic and the people who engage early do the work that hashtags used to claim.

How many hashtags to use on LinkedIn

LinkedIn doesn't publish a number. Since hashtags don't change who sees your post, the question is how many help a reader without cluttering the post.

Hashtags	When it makes sense
None	Most posts. Nothing is lost, and the post reads cleaner
1 to 3	When a tag is genuinely searched, like an event, a campaign or a specific field
4 or 5	Rarely. Only if each one is specific and useful
6 or more	Avoid. It looks like spam, and readers skip it

If you used to add five generic tags to every post out of habit, you can stop. Spend the time on the first two lines instead: they decide whether anyone clicks "...more". Our guide to the best time to post on LinkedIn covers the other thing worth getting right.

Where to put hashtags in a LinkedIn post

• At the end. On their own line after your last sentence. The post reads normally and the tags are there for anyone who wants them.
• Inline, if the word belongs there. "We're at #WebSummit this week" reads fine. "I #love #marketing" doesn't.
• Not in the first lines. LinkedIn only shows the first few lines before "...more". Don't spend them on tags.

How to write a LinkedIn hashtag

Rule	Example
One word, no spaces	#ProductManagement, not #Product Management
No punctuation. The tag stops at the first one	#WomenInTech, not #Women-In-Tech
Capitalise each word (CamelCase)	#ContentMarketing is easier to read, and screen readers say the words separately
Numbers are fine, but not on their own	#AI2026 works; #2026 alone is too vague
Check the spelling	A typo creates a new tag nobody searches

How to choose LinkedIn hashtags

You don't need a hashtag generator. Three steps:

1. Start from your post's topic. What would someone type into LinkedIn search to find this post? That's your first tag.
2. Search for it on LinkedIn. Type the hashtag into search, switch to Posts and sort by latest. If recent posts are from people you want to reach, it's a good tag. If it's empty or full of spam, pick another.
3. Go specific. #B2BMarketing beats #Marketing, and #DevRel beats #Technology. A post with a huge generic tag is buried within minutes; a specific tag is where the right people actually look.

Add a branded tag (your company, product or event) when you want your own posts grouped together, such as all posts from a conference or a campaign. Nobody can follow it, but anyone can click it to see every post that used it.

The most popular LinkedIn hashtags

LinkedIn's last official list of its biggest hashtags, ranked by followers, dates from March 2021 (in its hashtag best practices guide for company pages). Following has since been removed, so treat it as a map of LinkedIn's main topics rather than a current ranking. Here are its top 50, grouped by topic:

• Business: #innovation, #management, #entrepreneurship, #startups, #leanstartups, #venturecapital, #customerrelations
• Marketing: #digitalmarketing, #marketing, #socialmedia, #socialnetworking, #branding, #advertisingandmarketing, #personalbranding
• Careers and work: #careers, #humanresources, #jobinterviews, #hiringandpromotion, #personaldevelopment, #motivation, #productivity, #professionalwomen, #bestadvice, #whatinspiresme
• Technology: #technology, #creativity, #future, #futurism, #greentech, #alternativeenergy, #sustainability
• Money and economics: #economy, #economics, #macroeconomics, #markets, #investing, #money, #bankingindustry
• Health: #healthcare, #medicine, #healthcarereform, #managedcare
• Education: #education, #highereducation, #educationpolicy, #educationreform, #teachersandschoolemployees
• Society: #womeninscience, #gender, #feminism

The biggest tags are also the most crowded. Use one only when it's genuinely your topic, and pair it with something more specific.

Hashtags for common LinkedIn posts

You're posting about	Try
A conference or event	The event's official tag, from its website or organisers
A job opening	#Hiring plus the role, such as #FrontendDeveloper
A product launch	Your product's name as a tag plus its category, such as #DevTools
A lesson from your field	One specific tag for the field, such as #SupplyChain
A company milestone	Your company's tag only

Mistakes to avoid

• Stuffing. A wall of tags at the end makes the post look automated.
• Tags instead of words. If the reader has to decode #ROI #Q4 #GTM, write the sentence.
• Trending tags that don't fit. They attach your post to a conversation it isn't part of.
• Bold or styled letters in tags. Unicode bold isn't matched by LinkedIn search. Keep hashtags plain; our guide to bold text on LinkedIn explains why.
• Expecting reach. If a post underperforms, the tags aren't the reason. Look at the first line.

Hashtags when you post to several networks

Hashtags work differently on every network: they still help on Instagram and TikTok, LinkedIn needs few or none, and on X they're usually better left out. In Postbase you write a post once and adjust each network's version in its own tab, so the LinkedIn version can carry one or two tags while the X version carries none. The composer shows each network's preview before you schedule.

Hashtags you type in the LinkedIn version are posted as real LinkedIn hashtags, so they're clickable in the feed. Postbase posts to LinkedIn personal profiles, with text and up to 20 images.

Frequently asked questions

How many hashtags should I use on LinkedIn?

One to three, or none. LinkedIn doesn't give a number, and hashtags no longer affect who sees your post, so use them only when a specific tag helps people find related posts.

Do LinkedIn hashtags still work in 2026?

As search links, yes: clicking a hashtag searches LinkedIn for posts that use it. As a way to reach more people, no. LinkedIn removed hashtag following and says its feed understands posts from their text.

Can you still follow hashtags on LinkedIn?

No. LinkedIn removed the Follow button for hashtags, along with hashtag feeds and follower counts. Clicking a hashtag now opens search results.

Where should hashtags go in a LinkedIn post?

At the end, on their own line, or inline where the word fits the sentence naturally. Keep them out of the first lines, which are all people see before "...more".

What are the most popular hashtags on LinkedIn?

LinkedIn's last official list, from March 2021, was led by #innovation, #management, #humanresources, #digitalmarketing and #technology. Hashtags no longer have follower counts, so there's no current official ranking.

Are LinkedIn hashtags case-sensitive?

No. #ContentMarketing and #contentmarketing lead to the same search. Capitalising each word just makes the tag easier to read, including for screen readers.