To check your X analytics for free, open any of your posts and tap or click "View post analytics" to see its impressions, engagements, profile visits, link clicks and new follows. The full account dashboard, at x.com/i/account_analytics, shows totals and trends across all your posts, but it needs a paid X Premium subscription. The old analytics.twitter.com address now redirects there.
Here's how to get to both on desktop and mobile, what each number means, and how to turn them into better posts. Checked on 10 November 2026.
Free vs Premium X analytics
| Free account | X Premium | |
|---|---|---|
| Views on each post | Yes, under every post | Yes |
| Post analytics (impressions, engagements, profile visits, link clicks, new follows) | Yes, for your own posts | Yes |
| Account dashboard (totals, trends, follower growth) | No | Yes |
| Audience details (countries, active times, content type) | No | Yes |
| Compare posts in one list | No | Yes, in the Content tab |
Before mid-2024 every account had the full dashboard. X moved it into Premium, and the line between its tiers has shifted since, so check the Premium help page for what your tier includes before you subscribe for analytics alone.
How to see analytics for a single post (free)
On desktop (x.com):
- Go to your profile and open one of your posts.
- Click the bar chart icon under the post, next to the view count.
- The post analytics panel opens with impressions, engagements, detail expands, profile visits, new follows and link clicks.
In the X app (iPhone or Android):
- Tap your profile picture, then Profile, and open one of your posts.
- Tap the views icon under the post, or tap the three dots in the top-right corner and choose View post analytics.
You can only see the full analytics for your own posts. On anyone else's post you see just the public numbers: views, replies, reposts, likes and bookmarks.
How to open the X analytics dashboard (Premium)
On desktop: go to x.com/i/account_analytics, or open Premium in the left sidebar and choose Analytics under Quick access. Some accounts see it under Creator Studio in the More menu instead.
On mobile: tap your profile picture, then Premium, then Analytics.
The dashboard has two main views:
- Overview: impressions, engagement rate, engagements, profile visits, follows and unfollows over the date range you pick, with a chart you can switch between metrics.
- Content: every post in the period, so you can sort and compare them.
There's also audience information, such as where your followers are, when they're active on X and which types of post (text, image, video) do best for you.
What each X analytics metric means
| Metric | What it counts |
|---|---|
| Impressions (views) | How many times the post was shown on someone's screen. One person can count more than once. |
| Engagements | Every interaction: likes, replies, reposts, quotes, bookmarks, clicks on the post, links, profile or media. |
| Engagement rate | Engagements divided by impressions. The fairest way to compare posts that reached different numbers of people. |
| Detail expands | How many times people opened the post to see it in full. |
| Profile visits | How many times people went to your profile from this post. |
| New follows | People who followed you from this post. |
| Link clicks | Clicks on a link in the post. |
| Reposts and quotes | Shares, with and without a comment. |
| Bookmarks | Saves. The count is public, but nobody can see who bookmarked a post. |
Impressions are not people. Someone who sees your post in their timeline, then in a reply, then on your profile is three impressions. Use them to compare posts, not as an audience size.
What to look at each week
Analytics only matter if they change what you post next. Fifteen minutes a week is enough:
- Sort by engagement rate, not impressions. A post that reached fewer people but got a much higher rate is a topic or format worth repeating.
- Look at profile visits and new follows. Posts that make people check who you are, and follow, are the ones that grow the account. They're often different from the posts with the most likes.
- Compare formats. Text against image against video, single posts against threads. If threads consistently get more follows, write more of them.
- Check the time each post went out. Your best posts may cluster around particular hours.
- Write down one change to try next week, and check it the week after.
Engagement rates on X are low for most accounts, often well under 1%, so don't compare yourself with other accounts' numbers. Compare each post with your own average.
Why are my X analytics not showing?
You can't find the dashboard. It needs X Premium. Without it, use post analytics on each post instead.
A new post shows no data. Numbers can take a little while to appear after you post. Check again later.
The numbers don't match a tool's numbers. Tools that use the X API get the same counts, but read them at different times, and some tools only count posts they published. Small differences are normal.
X analytics with a scheduling tool
If you post to several networks, flipping between X, LinkedIn and Bluesky analytics gets old. Tools such as Sprout Social, Hootsuite and Postbase put them side by side, and you don't need X Premium to see your post metrics in them.
Postbase collects impressions, likes, replies, reposts and bookmarks for every post it publishes for you on X, next to your other networks. Once 20 of your posts have settled, it also works out your own best times to post from when your posts actually did well, in the same weekly grid as our best time to post tool.
Engagement on your published posts, refreshed automatically after they go out.
It only covers posts sent through Postbase, so use X's own analytics for anything you post directly in the app. To start sending posts through it, here's how to schedule tweets.
Frequently asked questions
How do I see my Twitter analytics for free?
Open one of your posts and click the bar chart icon under it on desktop, or tap the three dots and choose View post analytics in the app. You'll see impressions, engagements, profile visits, link clicks and new follows for that post. The account-wide dashboard needs X Premium.
Is Twitter analytics free?
Post-level analytics are free for your own posts. The full analytics dashboard, with account totals, trends and audience data, is part of X Premium.
What happened to analytics.twitter.com?
It redirects to X's analytics at x.com/i/account_analytics, which is only available with an X Premium subscription.
How do I see who viewed my posts on X?
You can't. X shows how many times a post was viewed, but not who viewed it. You can see who reposted and quoted a post, and how many people bookmarked it.
What is a good engagement rate on X?
It varies a lot by account size and topic, and most accounts are well under 1%. The useful comparison is with your own average: posts above it show you what to do more of.
Can I export my X analytics?
The Premium dashboard can export summary numbers. Free post analytics can't be exported, so if you need history across posts, use a tool that stores your metrics over time.
Do I need X Premium to see impressions?
No. The view count under each post is public, and the post analytics panel for your own posts is free. Premium adds the dashboard with totals, trends and audience data.
Postbase