To start a LinkedIn newsletter, click "Write article" from the post box, choose to create a newsletter, give it a name, description, publishing frequency and logo, then write and publish your first edition. When it goes out, LinkedIn invites all your followers and connections to subscribe, which is what makes LinkedIn newsletters grow so fast. You need newsletter access first: LinkedIn looks for at least 150 followers or connections and a history of original posts.
Here's the full process, what to put in each field, and how to keep it going. Checked on 10 November 2026.
Who can start a LinkedIn newsletter?
LinkedIn rolls newsletter access out gradually. Its help page for company Pages says Pages with more than 150 followers or connections and recent original content are eligible to be evaluated, and personal profiles are judged on similar signals. If you don't see the option:
- Grow past 150 followers or connections.
- Post original content (not just reposts) for a few weeks.
- Make sure your profile or Page is complete and follows LinkedIn's community policies.
Then check again; there's nothing to apply for.
How to create a LinkedIn newsletter
- On your LinkedIn home feed, click Write article (on a Page, open the Page's admin view and start an article from there).
- In the article editor, open the publishing options and choose Create a newsletter.
- Fill in the details:
- Title: what it's about, in a few words. People subscribe to a clear promise ("Weekly B2B pricing teardowns"), not a clever name.
- Description: one or two sentences on what readers get and how often.
- Frequency: daily, weekly, biweekly or monthly. Pick one you can keep.
- Logo: a square image, at least 300 × 300 pixels.
- Click Done. Your newsletter now exists; it publishes nothing until you write an edition.
- Write the first edition in the article editor: a headline, a cover image, and the body, with headings, bold, lists and links (articles have real formatting, unlike posts).
- Click Next, write the post that will accompany it in the feed, and Publish.
What happens when you publish the first edition
LinkedIn sends an invitation to subscribe to all your followers and connections when the first edition goes out. That's the biggest growth moment your newsletter will get, so make the first edition your best: a clear title, a strong opening paragraph and something genuinely useful.
After that:
- Subscribers get a notification, and usually an email, every time you publish an edition.
- New followers and connections are invited to subscribe.
- Each edition also appears in the feed as a post, like an article.
How often should you publish?
Consistency beats frequency. Weekly is the most common rhythm and long enough to write something worth reading; monthly works for deep, research-heavy issues. Whatever you choose, publish on the same day each time, so subscribers learn when to expect you. Our best time to post on LinkedIn guide suggests Tuesday to Thursday, late morning to mid-afternoon.
Newsletter cover images and sizes
- Edition cover image: 1920 × 1080 pixels (16:9) works well for article covers.
- Newsletter logo: square, at least 300 × 300.
- Images in the body: 1080 pixels wide or more.
More sizes in our guide to LinkedIn image sizes.
Turn each edition into a week of posts
A newsletter edition is a week of social posts waiting to happen. After you publish:
- Day 1: the edition itself, with a short post saying why it matters this week.
- Days 2 to 4: one post per key idea from the edition, each standing on its own, with a link to the edition in the first comment.
- On X and Bluesky: short versions of the best line or number, linking back.
- Next week: a "most-read last week" post before the new edition.
In Postbase you can write those posts once, adjust the LinkedIn, X and Bluesky versions, and schedule the week in one sitting, with the link posted as a first comment on LinkedIn. Or paste the edition into the Postbase agent and ask: "Turn this newsletter into three LinkedIn posts and five X posts for next week." (Postbase posts to personal LinkedIn profiles; the newsletter itself is published in LinkedIn.)
Here's a post for all three, with a shorter cut for X. It's set for Wednesday at 12:00.
Frequently asked questions
How do I create a newsletter on LinkedIn?
Click Write article, choose Create a newsletter, add a title, description, frequency and logo, then write and publish your first edition. You need newsletter access, which LinkedIn gives to accounts with at least 150 followers or connections and recent original posts.
Why can't I create a newsletter on LinkedIn?
You probably don't have access yet. LinkedIn looks for more than 150 followers or connections and a history of original content, and rolls access out gradually. Keep posting and check again.
Do my followers get notified about my LinkedIn newsletter?
Yes. When you publish the first edition, LinkedIn invites all your followers and connections to subscribe. Subscribers then get a notification, and usually an email, for each new edition.
Is a LinkedIn newsletter free?
Yes. Creating and publishing a LinkedIn newsletter is free, and subscribing is free for readers.
Can a company Page have a LinkedIn newsletter?
Yes. Pages with more than 150 followers and recent original content can be given access, and admins publish from the Page's admin view.
How often should I publish a LinkedIn newsletter?
Weekly is the most common, and monthly works for longer issues. Pick a rhythm you can keep for months and publish on the same day each time.
Postbase