Metricool has a free plan for one brand, then Starter from $25 a month (or $20 a month billed yearly) for up to 5 brands, and Advanced from $67 a month ($53 yearly) for up to 15 brands. A brand includes one profile on each network, which makes Metricool good value for multi-network brands. The costs to watch are add-ons: connecting X costs $10 a month per account, and advanced analytics and automation are extra.
Here's every plan, what each includes, the add-ons and worked examples, checked on Metricool's pricing page on 10 November 2026. Prices are in US dollars and exclude VAT.
Metricool plans at a glance
| Plan | Monthly billing | Yearly billing (per month) | Brands |
|---|---|---|---|
| Free | $0 | $0 | 1 |
| Starter | $25 | $20 | Up to 5 |
| Starter | $45 | $36 | Up to 10 |
| Advanced | $67 | $53 | Up to 15 |
| Advanced | $107 | $85 | Up to 25 |
| Advanced | $210 | $159 | Up to 50 |
| Custom | Contact sales | Contact sales | Any number, white label |
Yearly billing saves up to 24%. You can cancel at any time and keep access until the end of the billing period. Source: Metricool pricing.
What counts as a "brand" in Metricool
This is the key to Metricool's pricing. A brand is one business, client or project, and each brand can connect one profile per network: one Instagram, one Facebook page, one TikTok, one LinkedIn, one YouTube channel and so on.
So 5 brands isn't 5 social accounts; it can be 5 brands with several networks each. That makes Metricool cheaper than tools priced per channel when each brand uses many networks, and less of a bargain when you have lots of accounts on a single network.
What each plan includes
Free
- 1 brand.
- 20 scheduled posts a month.
- 30 days of analytics.
- 5 competitor profiles.
- 5 AI credits a month.
- Metricool's MCP server for AI tools.
- No LinkedIn and no X.
Starter (from $25/month)
- Up to 5 or 10 brands, with LinkedIn included.
- Unlimited scheduling under a fair use policy.
- Up to 100 competitors.
- PDF and PowerPoint reports, link in bio, Canva and Google Drive integrations.
- 20 AI credits per brand per month.
- X needs the paid X add-on.
Advanced (from $67/month)
- Up to 15, 25 or 50 brands.
- Team and client management, roles and a post approval workflow.
- Custom report templates and a Looker Studio connector.
- The Metricool API, plus Zapier and Make.
- 35 AI credits per brand per month.
Custom
- Any number of brands, white label and a dedicated account manager.
The add-ons that cost extra
| Add-on | Price | Needed for |
|---|---|---|
| X (Twitter) | $10 per month per connected X account | Posting to X and X analytics on paid plans |
| Advanced Analytics | From $12 a month on Starter, from $36 on Advanced | Metricool Studio and unlimited campaign dashboards |
| Flows | $12 a month for 2,500 executions, then $0.01 each | Automations |
| White label, Canva extras | Contact Metricool | Agency branding |
The X add-on is the one that surprises people. It's per X account, not per plan, so an agency posting to 10 clients' X accounts pays $100 a month on top of its plan. Buffer, Hootsuite and Postbase include X in the plan price.
What Metricool actually costs: three examples
A solo creator posting to Instagram, TikTok, LinkedIn and X, one brand: Starter for up to 5 brands, $25 a month, plus the X add-on, $10. $35 a month, or $30 billed yearly.
A small agency with 8 clients, each on Instagram, Facebook and LinkedIn, no X: Starter for up to 10 brands. $45 a month, or $36 billed yearly. Very good value. If the agency needs client approvals, it moves to Advanced: $67 a month.
The same agency, with each client also on X: Advanced for approvals ($67) plus 8 X add-ons ($80). $147 a month.
Is Metricool worth it?
It's a good deal if you manage several brands that each use many networks, you want analytics and competitor tracking as much as scheduling, and X isn't central to what you do.
It gets expensive if you post to many X accounts, you need approvals (Advanced only), or you want the API (Advanced only).
It's limited if you're on the free plan and use LinkedIn or X, because neither can be connected.
Metricool alternatives
| Tool | Starting price | How it prices | X included? |
|---|---|---|---|
| Metricool | Free; Starter $25/month | Per brand (one profile per network) | No, $10/month per X account |
| Buffer | Free; $5 per channel per month | Per channel | Yes |
| Hootsuite | $99 per user per month, billed yearly | Per user | Yes |
| Postbase | $29/month for 5 channels | Per channel, flat tiers | Yes |
Prices checked on 10 November 2026. Our comparisons of Buffer alternatives and LinkedIn schedulers cover more options.
Where Postbase fits: Postbase prices per channel: $29 a month for 5 channels or $39 for 15, with X included (posts with links have a monthly allowance; plain posts and threads are unlimited). The API, an MCP server for Claude and ChatGPT, and an AI agent that drafts and schedules posts are on every plan. If you run many multi-network brands and mainly want analytics, Metricool's per-brand pricing will usually be cheaper. If X matters to you, or you want an API and AI agents without moving up a tier, Postbase is usually the better deal. It doesn't cover Instagram or Facebook yet.
Frequently asked questions
How much does Metricool cost?
Metricool is free for one brand. Paid plans start at $25 a month for up to 5 brands (Starter), or $20 a month billed yearly. Advanced starts at $67 a month for up to 15 brands. X costs an extra $10 a month per account.
Is Metricool free?
Yes, for one brand with 20 scheduled posts a month and 30 days of analytics. The free plan can't connect LinkedIn or X.
Does Metricool charge extra for X (Twitter)?
Yes. On paid plans, connecting X needs the X add-on at $10 a month for each X account.
What is a brand in Metricool?
A business, client or project. Each brand can connect one profile on each social network, so one brand can cover Instagram, TikTok, LinkedIn and more.
Does Metricool have an API?
Yes, on the Advanced plan and above, along with Zapier and Make integrations. The free plan includes Metricool's MCP server for AI tools.
Can I cancel Metricool at any time?
Yes. You keep access until the end of the period you've paid for, then the account moves to the free plan.
Does Metricool have post approvals?
Yes, on the Advanced plan, which adds team and client management and an approval workflow.
Postbase